Hossein Mohamadi Jameh; shahab bahrami; Hamid Ghasemi; Hossein Eydi
Abstract
The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led ...
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The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led to theoretical saturation through in-depth interviews in a purposeful manner and by snowball method with 12 people. The validity and reliability of the interviews were checked and confirmed by the interviewees, and for reliability, the method of agreement within the topic was used, which had high reliability in coding. To analyze the data, the coding method was used in three stages of open, axial and selective coding. Findings showed that according to the selected coding, causal conditions (economic factors, facilities and equipment and management requirements), Underlying conditions (international participation, media, sports development, government support), intervening conditions (environmental factors and institutions and laws) Strategies (economic support, management policies, scientific approach, culture building, education and research, special attention to women's sports and political-media support) and consequences (international prestige, national unity, highlighting athletes and coaches at the level international). The output of international fame was through sporting success. According to the results of the present study, it is suggested that sports policy makers pay special attention to the role and position of international success in gaining international prestige.
Sport Communication
mojtaba ghorbany asiabar; Hamid Ghasemi
Abstract
The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in ...
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The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in the first stage, and quantitative data was collected and analyzed in the second stage. The investigated community of this research in the qualitative part consists of 15 experts and elites, and in the quantitative part, there are 326 post-graduate researchers of the sports management (branding) branch of universities and scientific institutions across the country with geographical (regional) distribution between 2022-2023. To collect data, the coding method was used to arrive at a standard questionnaire. Research data were analyzed through structural equation modeling based on covariance. The results showed that there is a significant relationship between brand knowledge, brand satisfaction, brand identification, brand loyalty, brand image, and brand community, and relationships, values, trust, and commitment have a significant relationship with social capital, as well as between brand community and social capital. There is a strong relationship. Therefore, we conclude that the brand community model as a tool for promoting social capital in management is a new and efficient approach that has a significant effect on improving the performance of organizations and creating value for the target society. By using the brand community model, organizations will be able to improve their identity, values, and public image and establish effective communication with their customers.
Amin Salimi; Mina Mallaei; Hamid Ghasemi
Abstract
The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis ...
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The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis method was used.Based on this, the Amazon bookstore site was selected as the research sample. The statistical population included all sports genre books available on Amazon and Goodreads. The statistical sample consisted of the top 100 fiction books in the sports genre in terms of sales, points and audience, which were selected non-randomly. To collect data, the top 100 books in terms of sales in April were selected and based on 16 categories (including expert opinion, audience votes and ratings, date of publication, book names, cover image, sports covered, etc.) Were analyzed and examined. 94% of the books were published between 2016-2020, 43% of the books have sports names and 77% of the books are related to sports. The most covered sports are hockey, American football, and football and baseball. 81% of the first characters of the books are men and 19% are women. Also, 81% of the books are part of a multi-part series.Domestic writers and publishers can try to create works and books in the sports genre by following the example of the creative and prolific writers of developed societies and take steps to improve their performance.